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Todd Boehm - Principal |
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Madison, Wisconsin |
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608.225.2550 |
Sales Support and Marketing
Sales cycle - it's never short enough! A key part of an efficient and effective sales cycle is a strong support structure that can deliver the materials, presentations and proposals that your sales force needs - when they need them and how they need them. Business Edge Resources can help you develop strategies, tools, and templates to help shorten the backend of the cycle and let your sales executives do what they do best. Potential services can include design of proposal templates, creation of proposal support materials and tools, sales process refinement, and market and message strategies.
Case in Point: A client seeking to switch from a reactive marketing approach to a proactive customer acquisition strategy required a complete retooling of its proposals, materials and sales process. In response, redesigned proposal and support material templates, mapped and documented sales process with defined roles and responsibilites at each stage, and developed and delivered internal sales training. Guided first proposal team under new format to a successful acquisition of a national account.
Services - Sales Support